Ill Manors e-media: Tag London campaign

Questions 

Summarise the Ill Manors Tag London campaign in 100 of your own words.
The ill Manors Tag London campaign is a creative initiative designed to compile social media technology, digital marketing and tangible outdoor statements. The campaign made use of sites such as Twitter and SoundCloud as well as more fascinating techniques such as hosting an online live-stream. This made for enthusiastic engagement from the targeted market segment as the digital engagement was a flexible means for Londoners and beyond to voice their socio-political statements. The general idea of the campaign was to enliven Ben Drew's desire to provide Londoners with a right to vent their frustrations based on the inadequacy of the government's intrusion in social issues. 

How does the Ill Manors Tag London campaign help to promote the film?The sophisticated design of the campaign will indubitably attract mass attention digitally as well as most effectively - visually in real life. This would direct call-to-action and encourage observers to research the root of the campaign, leading to publicity of Ben Drew on Twitter - consequently exposing the audience to ill Manors due to the promotional information published continuously through sites relevant to Plan B.

What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
The most profound link is the incentive behind the campaign. Ben Drew's ideologies of promoting social awareness for those in poverty and those discriminated against in urban London are consistent through his interviews such as that on the Jonathon Ross show - this consistency is what inspires the basis of the Tag London campaign.

Why might user-generated campaigns like this be more successful than traditional media campaigns?
User-generated campaigns directly involve the target audience into the film's social activity in terms of digitally and beyond. This makes for higher success as the audience will be able to contribute and share their own ideas instead of being merely the recipients in a one-way syringe of distribution. 

Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

"ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS"
- This tweet would appeal to a target audience of teenagers themselves as they are the subject of discussion and have the highest calibre of empathy with the idea entertained in this tweet as they are strugglers in terms of psychographics. 
- This relates to Plan B's ill Manors music video in which a lyric states: "We've had it with you politicians".

"#ILLMANORS INCLUSION NOT EXCLUSION." 
- The target audience would be a more literate and middle-aged audience of a BC demographic, under the psychographic profile of a reformer and succeeder.
 - This adheres to the idea Drew advocates in his Jonathon Ross show where he insists that the young and poor are discriminated against from society. 

"#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB"
 -  The target audience would be a more middle-aged audience of a BC demographic, under the psychographic profile of a reformer. 
- This is coherent with a lyric in his ill Manors single stating: "There's no such thing as broken Britain"

"#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB"
 -  The target audience would be a more literate and middle-aged audience of a BC demographic, under the psychographic profile of a reformer and succeeder. 
- The TEDx lecture by Ben Drew shares the same idea as he proposes that the younger Londoners should be nurtured instead of patronised.

"#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN"
- The target audience for this would be ABC1 as this is making a bold political statement. The psychographics of such an audience would be succeeders and reformers. 
- This links to Plan B's criticism of David Cameron which he includes a verse dedicated to criticising Cameron's methods of dealing with youth crime and violence in his ill Manors single:
 "He's got a hoodie on give him a hug
On second thoughts don't you don't wanna get muggedOh shit too late, that was kinda dumbWhose idea was that, stupidHe's got some front, ain't we allBe the joker, play the foolWhat's politics, ain't it allSmoke and mirrors, April fools?"