What are Plan B's beliefs/politics? What are his values/ideologies?
Plan B's political beliefs are more based on left-wing concepts advocating equality in terms of social and fiscal benefits for a society, regardless of the class and ethnicity divisions. One of his prominently declared ideologies is that of his objection towards the media's slanderous attitude towards young people in England, particularly those referred to with the term 'chav' which Ben Drew describes as 'demonising' and strongly objects the wanton use of the slur in media texts such as newspapers and TV. Another ideology he references is the misuse of taxes by the government, which he insists is spent unfairly in a conservative manner to benefit the higher classes of England. Drew suggests that the repercussions of belittling the youth in the media are apparent in the form of antisocial behavious and crime as the youth conforms to these negative stereotypes due to feeling outcasted in society.
Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?
Plan B's target audience on the basis of the TEDx lecture is primarily of a middle-aged British white audience of an ABC1 demographic. These members suit the reformers psychographic profile as they are keen on social change and enhancement and seek to improve, thus being an effective audience as they are the upper segment of society and have an influential position of power in bringing such changes into action. In comparison to his music/film, this audience differs as the film and music are dedicated to younger audience members of a lower class range who appreciate the context of the film and his lyrics.
What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics.
Plan B declares that the media consistently disparages the youth of Britain by reinforcing negative stereotypes which are to some extent fallacious and exaggerated. Plan B say's that the media is representing the youth in an overly negative manner. With coherence to the hypodermic needle theory it can be understood that moral panics (as suggested by theorist Cohen) are elicited into a mass audience of newspapers and TV as evidenced by the social reactions to the 2011 London riots.
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DVD Extras
1) What does this tell us about Plan B's intentions in making the film?
To explain why the less pleasant regions of London suburbs are the settings for violent and antisocial behaviour. Plan B was himself originated from this type of background so he intended to help audiences understand the youth and their reasoning for conforming to the negative stereotypes.
2) What do we learn about the production process for Ill Manors?
Plan B chose to recruit inexperienced actors, instead choosing young adults from the gritty locations to give them an opportunity as well as enhancing the authenticity of the film. His experience as a debut film director was was positively described as he resulted to this role from working on short films with other film-makers. The documentary also included anecdotes of negative experiences the production crew had to deal with in the project and other issues they had to confront. The process of acquiring a budget and support from a film production company was also highlighted through the credit crunch crisis as well as the difficulty of granting Plan B the directorial responsibility because of his lack of experience
3) What can you tell about the possible target audience from this short documentary?
One of the actors, Ed Skrein states that the target audience should be 'everyone who wasn't rioting' in the 2011 London riots. This is justified with the intention to raise awareness and empathy for young people of the lower social class demographic as they are provoked into rioting because of their insufficient upbringing and lifestyles.
4) Does the film successfully do what director Ben Drew (Plan B) set out to achieve? Explain your answer with reference to both the film and the making of documentary.
Plan B's ill Manors is successful in achieving the director's intentions of achievement because it is a remarkably well-produced film with incredible features of a film to be entertaining within the 3 hours of screening. To greater depth however, the film successfully advocates an emotionally-gripping and poignant narrative which elicits an incredible amount of empathy from audiences and thus helps them to understand the youth as Plan B intended.
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SBTV
1) What is SBTV? Research the channel and explain how it became successful.
Identify the target audience for this interview (demographics/psychographics) and say why.
SBTV was founded by Jamal Edwards, established as a YouTube channel used to showcase musical talents which grew via larger widespread coverage from London outbound. The target audience would thus be largely male, teenage Londoners of a C2,DE demographic adhering to the psychographic profile of a mainstreamer and aspirer.
2) What is the audience appeal for an interview like this? How does the opening of the clip emphasise this appeal?
This fulfills an entertainment appeal via the use of comedy at the opening of the clip. The subject uses London slang and risque humour which would emphasise this appeal as it resembles the humour of male London adolescents.
3) How is Plan B (the brand) represented in this text?
As a figure he is represented as someone with authenticity due to the casual feel of the interview and his lack of hesitation to use vulgar language. Nonetheless his work ethic is identified as admirable, which adds positive value to the brand image.
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Jonathon Ross show
1) What is the history of the Jonathan Ross show? What channels has it appeared on? Why has Jonathan Ross been a controversial media figure in the past?
Comedy talk show consisting of adult humour, initially broadcast in 2011 and has so far aired 8 series' with a total of 88 episodes.
2) Identify the target audience for this interview (demographics/psychographics) and say why.
A target audience sexually balanced in the age range of 25-40, under the ABC1 demographic. This interview will be appealing to those in the succeeders and reformers psychographic groups as they are socially conscious and care about the issues Plan B discusses.
3) What is the audience appeal for a programme like the Jonathan Ross show?
The show provides entertainment in the form of adult humour and comedy from the host. The invitation of celebrities onto the show establishes a connection between the audience to be able to learn about the celebrity, which Plan B exploits to advocate his messages.
4) How is Plan B (the brand) represented in this text?
Plan B is portrayed as an icon, successful in his fields of creative professions as a filmmaker, singer, rapper and songwriter. Despite of his lack of education he is yet respected in the sense of his achievements being acknowledged and the credibility and approval provided to his statements. The interview overall brings Plan B to a positively represented brand image.
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BBC Radio 1
BBCR1 isn't relatively popular in comparison to Kiss FM, for instance, and has acquired average listening figures of 53,202 in 2014. The evident justification of the decline in the audience for BBCR1 is because of the increased preference by modern audiences to listen to music streamed online through sites such as YouTube and SoundCloud.
2) Who is the target audience for BBC Radio 1?
Being a British radio station, the core audience will be British aged 15-40 of any demographic but most probably of a DE as they may not have access to the internet.
3) How does Plan B promote Ill Manors in this interview?
Plan B continuously refers to the film 'ill Manors' by speaking about particular scenes he was responsible shooting for as well as talking about his actors and production crew.
4) What representation of Plan B can we find in this interview?
Plan B is portrayed as a hardworking individual with a passion for creativity and the quality of his work. He seems to be aspiring too with mention about his future and his high hopes to achieve greater production standards.
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