Tuesday 3 March 2015

Ill Manors: e-media homework

Ill Manors Facebook page

 How many 'likes' has the Ill Manors film page had?
31,597 likes

 What is the top of the page promoting?
The ill Manors film


Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manors target audience.
  • Appeals to target audience as it draws attention to a film of the same urban UK crime/drama genre as ill Manors, one which the audience will indubitably consider watching because of their existing interest in ill Manors. 


  • Clearly specifies the age range it is targeting and is relevant to the interests as the embedded image presents 4 other films including 'Anuvahood' which is in the same genre as ill Manors. 











  • Direct appeal of the promoted film is generated, particularly by using a widely accessible e-media platform such as YouTube which the younger segment of the audience use regularly.

  • Offers merchandise and blu-rays as a free offer which will generate appeal as these are wanted goods by the ill Manors target audience 
  • The article flashes celebrity names appreciated by the target audience who will listen to music by the likes of Jesse Ware and Django Django


Find three examples of synergy with other platforms (links to 
broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.
  • Offers direct coverage of footage from the film which provides a preview for the film itself

  • Promotes the album's eponymous track's music video which features actors from the film and advocates the same moral message as the film. 

  • The newspaper article's central topic is about Ben Drew's directorial debut film ill Manors, providing insight and deeper knowledge of the film, thus generating appeal and anticipation
Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).



 Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.








Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.

 How did the institution use the Facebook page to promote the film's release in May/June 2012?
ill Manors was promoted repeatedly on the Facebook page with posts publicising events associated to director Plan B as well as using images from the launch party,  posters and photographs from the events of the ill Manors album for instance, which held synergy with the film in terms of the trademark as well as the obvious name semblance. 

 Ill Manors Twitter feed
How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?
The photos and videos linked/uploaded all feature the ill Manors trademark logo and colour scheme to show consistent representation of the brand, establishing familiarity for the audience.What hashtags are used on the Ill Manors Twitter feed?
#illManors #bendrew #playingwithfireFind three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.
@anouska_mond - appeals as she is one of the stars in the ill Manors cast 
@SeanSagar - known by SBTV viewers and is a star in the ill Manors cast
@radioleary - hosts UK based radio (BBCR2)
How has the Ill Manors Twitter feed used pictures to help promote the film?
Shared posters and event promotion images using the ill Manors trademark design style.Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.




These examples employ a visual aspect which is gritty and grunge-looking, and such a creative idea would excite the younger audience to use technology in order to get their opinions publicised as it is projected in a graffiti font.

How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) 
Promotes film by using critic reviews from institutions such as the London METRO and provides e-media links which are call-to-action for the film.


and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.

Promotes film by using promo events at landmarks such as Oxford Circus and uses critic reviews such as that by The Guardian. Also provides links to e-media to generate user activity.


Ill Manors on Instagram
Note that there is actually no official ill Manors instagram so these answers are based on user generated(and shared)content

How has Ill Manors used the Instagram platform to promote Ill Manors?
Encouraged the fanbase to share branded posters and images which were used as promo material for the film
Choose three particular images/posts and explain why they are effective in promoting the film.
Each image features cast members from ill Manors so this develops attention for their starring in the film itself

What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important?
#illmanors #bendrew #planb - these are consistent and should be as they will link together and form a trending hashtag to connect the pictures and develop a viral campaign.

Find three images on Instagram tagged with Ill Manors that relate to other texts you have studied across the three platforms (such as the music video, TEDx lecture or a print interview). Explain the synergy between the texts.

Consists of the same black,red,white and gray colour scheme which adheres to that of the other texts. The subjects presented are directly from the film including the director Ben Drew himself. 

The inclusion of the trademark logo for ill Manors is also noteworthy.

YouTube - planbuk channel

How was the planbuk YouTube channel used to promote the Ill Manors film?
Uploaded music videos from the soundtrack as well as trailers, interviews and teasers.Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.
Synergy found with the design consistency as well as the featuring of the cast members and the header of the channel which shows the core central image of the promotional campaign for Plan B's album which is the soundtrack of the film. What links to other social networking sites can you find on the planbuk channel homepage?
Linked to iTunes, Google+, Twitter, Facebook and SoundCloud. 






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