Questions
Summarise the Ill Manors Tag London campaign in 100 of your own words.
The ill Manors Tag London campaign is a creative initiative designed to compile social media technology, digital marketing and tangible outdoor statements. The campaign made use of sites such as Twitter and SoundCloud as well as more fascinating techniques such as hosting an online live-stream. This made for enthusiastic engagement from the targeted market segment as the digital engagement was a flexible means for Londoners and beyond to voice their socio-political statements. The general idea of the campaign was to enliven Ben Drew's desire to provide Londoners with a right to vent their frustrations based on the inadequacy of the government's intrusion in social issues.
How does the Ill Manors Tag London campaign help to promote the film?The sophisticated design of the campaign will indubitably attract mass attention digitally as well as most effectively - visually in real life. This would direct call-to-action and encourage observers to research the root of the campaign, leading to publicity of Ben Drew on Twitter - consequently exposing the audience to ill Manors due to the promotional information published continuously through sites relevant to Plan B.
What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
The most profound link is the incentive behind the campaign. Ben Drew's ideologies of promoting social awareness for those in poverty and those discriminated against in urban London are consistent through his interviews such as that on the Jonathon Ross show - this consistency is what inspires the basis of the Tag London campaign.
Why might user-generated campaigns like this be more successful than traditional media campaigns?
User-generated campaigns directly involve the target audience into the film's social activity in terms of digitally and beyond. This makes for higher success as the audience will be able to contribute and share their own ideas instead of being merely the recipients in a one-way syringe of distribution.
Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.
"ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS"
- This tweet would appeal to a target audience of teenagers themselves as they are the subject of discussion and have the highest calibre of empathy with the idea entertained in this tweet as they are strugglers in terms of psychographics.
- This relates to Plan B's ill Manors music video in which a lyric states: "We've had it with you politicians".
"#ILLMANORS INCLUSION NOT EXCLUSION."
- The target audience would be a more literate and middle-aged audience of a BC demographic, under the psychographic profile of a reformer and succeeder.
- This adheres to the idea Drew advocates in his Jonathon Ross show where he insists that the young and poor are discriminated against from society.
"#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB"
- The target audience would be a more middle-aged audience of a BC demographic, under the psychographic profile of a reformer.
- This is coherent with a lyric in his ill Manors single stating: "There's no such thing as broken Britain"
"#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB"
- The target audience would be a more literate and middle-aged audience of a BC demographic, under the psychographic profile of a reformer and succeeder.
- The TEDx lecture by Ben Drew shares the same idea as he proposes that the younger Londoners should be nurtured instead of patronised.
"#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN"
- The target audience for this would be ABC1 as this is making a bold political statement. The psychographics of such an audience would be succeeders and reformers.
- This links to Plan B's criticism of David Cameron which he includes a verse dedicated to criticising Cameron's methods of dealing with youth crime and violence in his ill Manors single:
"He's got a hoodie on give him a hug
On second thoughts don't you don't wanna get muggedOh shit too late, that was kinda dumbWhose idea was that, stupidHe's got some front, ain't we allBe the joker, play the foolWhat's politics, ain't it allSmoke and mirrors, April fools?"
Wednesday 25 February 2015
Ill Manors print: branding
Questions
1. This banner-styled poster intended for display in underground stations and ClearChannel billboards can be identified because of its typical conventions including a central image and multiple review quotes with star-ratings. Most prominently, the information of release date and availability fulfils its primary intention of promotion.
1. This is one of the less publicised film posters and can be identified with the bold display of the release date as well as the occupation of the logo taking a significant amount of spatial coverage on the poster's frame. The central image displaying the protagonist of the film also validate it for its promotional function.
2. This poster exhibits the consistent inclusion of imagery suggesting urbanism with the monochrome layer of a typical London estate block. However, the most profound feature is indubitably the use of the ill Manors logo.
3. An exclusive aspect of this poster which has synergy with the entire promotional campaign of ill Manors is the slogan 'We are all products of our environment... some environments are just harder to survive in'. Other aspects include the ill Manors logo as well as exhibiting the protagonist of the film.
- What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?
- What design features help identify the Ill Manors brand?
- What examples of synergy can you find with the broadcast platform or other print examples?
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2. The ill Manors brand is identified with the dark colour scheme supporting the urban theme as well as the trademark logo.
3. The symbol of the pistol highlights utmost relevance to the film's context. As noted in the design features question, the consistency of featuring the ill Manors trademark logo as well as the type-face and colour scheme maintains synergy alongside the other platform material such as the film itself as well as the music video.
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1. This poster is recognisable in its form because it is composed of the expected conventions of a title, central image(s) and the inclusion of review quotes.
2. This poster employs the design features of holding a background image of an urban landscape as well as a primarily dark colour scheme - aspects which help identify the ill Manors branding.
3. There is synergy in terms of the trademark logo of ill Manors being placed. More exclusively there is presentation of the entire cast which is evidently shown in the actual film as well as some appearances of cast members in the music video.
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1. This is one of the less publicised film posters and can be identified with the bold display of the release date as well as the occupation of the logo taking a significant amount of spatial coverage on the poster's frame. The central image displaying the protagonist of the film also validate it for its promotional function.2. This poster exhibits the consistent inclusion of imagery suggesting urbanism with the monochrome layer of a typical London estate block. However, the most profound feature is indubitably the use of the ill Manors logo.
3. An exclusive aspect of this poster which has synergy with the entire promotional campaign of ill Manors is the slogan 'We are all products of our environment... some environments are just harder to survive in'. Other aspects include the ill Manors logo as well as exhibiting the protagonist of the film.
Saturday 21 February 2015
ill Manors: Print platform initial tasks
Questions for each of the interviews with Plan B
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)
3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?
4) What codes/conventions of print interviews can you find in the article?
5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?
6) What synergy can you find between this text and the broadcast examples we have studied?
3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?
4) What codes/conventions of print interviews can you find in the article?
5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?
6) What synergy can you find between this text and the broadcast examples we have studied?
1. The target audience for MH Magazine is primarily middle-classed men aged 16-30 who aspire to achieve the stereotypically ideal body and lifestyle. The type of psychographic type of person to be attracted to this magazine is the reformers group as they desire to improve themselves. 2. The magazine achieves the gratification of being informative as it features articles providing knowledge on fitness and health which the targeted readers wish to obtain to suffice their desired objectives of self-development. Specifically to the article, it also achieves indirect personal relationships to be formed between the interviewee and the readers.
3. The web version of the text allows readers to comment as well as share the article on social media networks.
4. The article consists of conventions such as a contextually-relevant-to-the-magazine type paragraph to introduce the interview. Another convention is the inclusion of pictures of the interviewee - Plan B in this case is dressed in fashionable clothing which adheres to the magazine's type. The format of the interview is also conventional.
5. The interview is segmented into sub-topics which act as enigma codes to engage the reader's attention and inquisition as they are lured to proceed reading the interview answers.
6. The texts share the synergy of references to Plan B's debut film ill Manors and the ideologies behind it.
1. NME is a music magazine which primarily targets men aged between 17-30, this target audience would be classed as BC1,C2,D, lower middle class, skilled working class and working class are all targets of this magazine.
2. This article fulfils the gratifications of being informative as it provides information about Plan B and his releases. It also informs about current political affairs to some extent with the references to David Cameron and the Conservatives party.
3. The web version of the text allows readers to comment as well as share the article on social media networks.
4. The article consists of images relevant to the content featured as well as a colour-scheme coherent with the NME Magazine brand. The layout is also conventional to typical magazine articles.
5. The narrative exhibited in the article follows the bold headline: 'Plan B attacks David Cameron over last year's riots' which progresses onto setting the chronology of events leading to this unsettling disequilibrium bound to cause socio-political controversy and media attention.
6. The texts share the synergy of references to Plan B's debut film ill Manors and the ideologies behind it, reinforced throughout the broadcast platform aspect of Plan B's media activity.
2. The article achieves the gratification of being informative as it features a lengthy and detailed article regarding artist Plan B as well as offering personal relationship formation between the audience and the character portrayed of Plan B.
3. The web version of the text allows readers to comment as well as share the article on social media networks.
4. The guardian follows the conformist format of an online newspaper article as it features the headline with a short summary of the topic at the beginning and the remainder is occupied with many paragraphs of information and quotes as well as embedded images.
5. The article exhibits a narrative of Drew's personal life with the format of paragraphs to distinguish the narrative stages of the equilibrium, disequilibrium as well as the denouement - in which Drew sustains the role of the hero.
6. The texts share the synergy of references to Plan B's debut film ill Manors and the ideologies behind it as well as accordance with the brand image portrayed in the broadcast editions of exhibiting Plan B.
2. The magazine achieves the gratification of being informative as it features articles providing knowledge on fitness and health which the targeted readers wish to obtain to suffice their desired objectives of self-development. Specifically to the article, it also achieves indirect personal relationships to be formed between the interviewee and the readers.
3. The web version of the text allows readers to comment as well as share the article on social media networks.
4. The article consists of conventions such as a contextually-relevant-to-the-magazine type paragraph to introduce the interview. Another convention is the inclusion of pictures of the interviewee - Plan B in this case is dressed in fashionable clothing which adheres to the magazine's type. The format of the interview is also conventional.
5. The interview is segmented into sub-topics which act as enigma codes to engage the reader's attention and inquisition as they are lured to proceed reading the interview answers.
6. The texts share the synergy of references to Plan B's debut film ill Manors and the ideologies behind it.
Wednesday 4 February 2015
TEDx lecture, DVD Extras, SBTV, Jonathon Ross and BBCRADIO1 Questions - ill Manors
TEDx Lecture
What are Plan B's beliefs/politics? What are his values/ideologies?
Plan B's political beliefs are more based on left-wing concepts advocating equality in terms of social and fiscal benefits for a society, regardless of the class and ethnicity divisions. One of his prominently declared ideologies is that of his objection towards the media's slanderous attitude towards young people in England, particularly those referred to with the term 'chav' which Ben Drew describes as 'demonising' and strongly objects the wanton use of the slur in media texts such as newspapers and TV. Another ideology he references is the misuse of taxes by the government, which he insists is spent unfairly in a conservative manner to benefit the higher classes of England. Drew suggests that the repercussions of belittling the youth in the media are apparent in the form of antisocial behavious and crime as the youth conforms to these negative stereotypes due to feeling outcasted in society.
Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?
Plan B's target audience on the basis of the TEDx lecture is primarily of a middle-aged British white audience of an ABC1 demographic. These members suit the reformers psychographic profile as they are keen on social change and enhancement and seek to improve, thus being an effective audience as they are the upper segment of society and have an influential position of power in bringing such changes into action. In comparison to his music/film, this audience differs as the film and music are dedicated to younger audience members of a lower class range who appreciate the context of the film and his lyrics.
What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics.
Plan B declares that the media consistently disparages the youth of Britain by reinforcing negative stereotypes which are to some extent fallacious and exaggerated. Plan B say's that the media is representing the youth in an overly negative manner. With coherence to the hypodermic needle theory it can be understood that moral panics (as suggested by theorist Cohen) are elicited into a mass audience of newspapers and TV as evidenced by the social reactions to the 2011 London riots.
DVD Extras
1) What does this tell us about Plan B's intentions in making the film?
To explain why the less pleasant regions of London suburbs are the settings for violent and antisocial behaviour. Plan B was himself originated from this type of background so he intended to help audiences understand the youth and their reasoning for conforming to the negative stereotypes.
2) What do we learn about the production process for Ill Manors?
Plan B chose to recruit inexperienced actors, instead choosing young adults from the gritty locations to give them an opportunity as well as enhancing the authenticity of the film. His experience as a debut film director was was positively described as he resulted to this role from working on short films with other film-makers. The documentary also included anecdotes of negative experiences the production crew had to deal with in the project and other issues they had to confront. The process of acquiring a budget and support from a film production company was also highlighted through the credit crunch crisis as well as the difficulty of granting Plan B the directorial responsibility because of his lack of experience
3) What can you tell about the possible target audience from this short documentary?
One of the actors, Ed Skrein states that the target audience should be 'everyone who wasn't rioting' in the 2011 London riots. This is justified with the intention to raise awareness and empathy for young people of the lower social class demographic as they are provoked into rioting because of their insufficient upbringing and lifestyles.
4) Does the film successfully do what director Ben Drew (Plan B) set out to achieve? Explain your answer with reference to both the film and the making of documentary.
Plan B's ill Manors is successful in achieving the director's intentions of achievement because it is a remarkably well-produced film with incredible features of a film to be entertaining within the 3 hours of screening. To greater depth however, the film successfully advocates an emotionally-gripping and poignant narrative which elicits an incredible amount of empathy from audiences and thus helps them to understand the youth as Plan B intended.
_______________________________
SBTV
1) What is SBTV? Research the channel and explain how it became successful.
Identify the target audience for this interview (demographics/psychographics) and say why.
SBTV was founded by Jamal Edwards, established as a YouTube channel used to showcase musical talents which grew via larger widespread coverage from London outbound. The target audience would thus be largely male, teenage Londoners of a C2,DE demographic adhering to the psychographic profile of a mainstreamer and aspirer.
2) What is the audience appeal for an interview like this? How does the opening of the clip emphasise this appeal?
This fulfills an entertainment appeal via the use of comedy at the opening of the clip. The subject uses London slang and risque humour which would emphasise this appeal as it resembles the humour of male London adolescents.
3) How is Plan B (the brand) represented in this text?
As a figure he is represented as someone with authenticity due to the casual feel of the interview and his lack of hesitation to use vulgar language. Nonetheless his work ethic is identified as admirable, which adds positive value to the brand image.
_______________________________
Jonathon Ross show
1) What is the history of the Jonathan Ross show? What channels has it appeared on? Why has Jonathan Ross been a controversial media figure in the past?
Comedy talk show consisting of adult humour, initially broadcast in 2011 and has so far aired 8 series' with a total of 88 episodes.
2) Identify the target audience for this interview (demographics/psychographics) and say why.
A target audience sexually balanced in the age range of 25-40, under the ABC1 demographic. This interview will be appealing to those in the succeeders and reformers psychographic groups as they are socially conscious and care about the issues Plan B discusses.
3) What is the audience appeal for a programme like the Jonathan Ross show?
The show provides entertainment in the form of adult humour and comedy from the host. The invitation of celebrities onto the show establishes a connection between the audience to be able to learn about the celebrity, which Plan B exploits to advocate his messages.
4) How is Plan B (the brand) represented in this text?
Plan B is portrayed as an icon, successful in his fields of creative professions as a filmmaker, singer, rapper and songwriter. Despite of his lack of education he is yet respected in the sense of his achievements being acknowledged and the credibility and approval provided to his statements. The interview overall brings Plan B to a positively represented brand image.
_______________________________
1) How popular is BBC Radio 1? Find average listening figures for the station. How has the BBC Radio 1 audience declined over recent years? Why might this have happened?
BBCR1 isn't relatively popular in comparison to Kiss FM, for instance, and has acquired average listening figures of 53,202 in 2014. The evident justification of the decline in the audience for BBCR1 is because of the increased preference by modern audiences to listen to music streamed online through sites such as YouTube and SoundCloud.
2) Who is the target audience for BBC Radio 1?
Being a British radio station, the core audience will be British aged 15-40 of any demographic but most probably of a DE as they may not have access to the internet.
3) How does Plan B promote Ill Manors in this interview?
Plan B continuously refers to the film 'ill Manors' by speaking about particular scenes he was responsible shooting for as well as talking about his actors and production crew.
4) What representation of Plan B can we find in this interview?
Plan B is portrayed as a hardworking individual with a passion for creativity and the quality of his work. He seems to be aspiring too with mention about his future and his high hopes to achieve greater production standards.
What are Plan B's beliefs/politics? What are his values/ideologies?
Plan B's political beliefs are more based on left-wing concepts advocating equality in terms of social and fiscal benefits for a society, regardless of the class and ethnicity divisions. One of his prominently declared ideologies is that of his objection towards the media's slanderous attitude towards young people in England, particularly those referred to with the term 'chav' which Ben Drew describes as 'demonising' and strongly objects the wanton use of the slur in media texts such as newspapers and TV. Another ideology he references is the misuse of taxes by the government, which he insists is spent unfairly in a conservative manner to benefit the higher classes of England. Drew suggests that the repercussions of belittling the youth in the media are apparent in the form of antisocial behavious and crime as the youth conforms to these negative stereotypes due to feeling outcasted in society.
Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?
Plan B's target audience on the basis of the TEDx lecture is primarily of a middle-aged British white audience of an ABC1 demographic. These members suit the reformers psychographic profile as they are keen on social change and enhancement and seek to improve, thus being an effective audience as they are the upper segment of society and have an influential position of power in bringing such changes into action. In comparison to his music/film, this audience differs as the film and music are dedicated to younger audience members of a lower class range who appreciate the context of the film and his lyrics.
What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics.
Plan B declares that the media consistently disparages the youth of Britain by reinforcing negative stereotypes which are to some extent fallacious and exaggerated. Plan B say's that the media is representing the youth in an overly negative manner. With coherence to the hypodermic needle theory it can be understood that moral panics (as suggested by theorist Cohen) are elicited into a mass audience of newspapers and TV as evidenced by the social reactions to the 2011 London riots.
_______________________________
DVD Extras
1) What does this tell us about Plan B's intentions in making the film?
To explain why the less pleasant regions of London suburbs are the settings for violent and antisocial behaviour. Plan B was himself originated from this type of background so he intended to help audiences understand the youth and their reasoning for conforming to the negative stereotypes.
2) What do we learn about the production process for Ill Manors?
Plan B chose to recruit inexperienced actors, instead choosing young adults from the gritty locations to give them an opportunity as well as enhancing the authenticity of the film. His experience as a debut film director was was positively described as he resulted to this role from working on short films with other film-makers. The documentary also included anecdotes of negative experiences the production crew had to deal with in the project and other issues they had to confront. The process of acquiring a budget and support from a film production company was also highlighted through the credit crunch crisis as well as the difficulty of granting Plan B the directorial responsibility because of his lack of experience
3) What can you tell about the possible target audience from this short documentary?
One of the actors, Ed Skrein states that the target audience should be 'everyone who wasn't rioting' in the 2011 London riots. This is justified with the intention to raise awareness and empathy for young people of the lower social class demographic as they are provoked into rioting because of their insufficient upbringing and lifestyles.
4) Does the film successfully do what director Ben Drew (Plan B) set out to achieve? Explain your answer with reference to both the film and the making of documentary.
Plan B's ill Manors is successful in achieving the director's intentions of achievement because it is a remarkably well-produced film with incredible features of a film to be entertaining within the 3 hours of screening. To greater depth however, the film successfully advocates an emotionally-gripping and poignant narrative which elicits an incredible amount of empathy from audiences and thus helps them to understand the youth as Plan B intended.
_______________________________
SBTV
1) What is SBTV? Research the channel and explain how it became successful.
Identify the target audience for this interview (demographics/psychographics) and say why.
SBTV was founded by Jamal Edwards, established as a YouTube channel used to showcase musical talents which grew via larger widespread coverage from London outbound. The target audience would thus be largely male, teenage Londoners of a C2,DE demographic adhering to the psychographic profile of a mainstreamer and aspirer.
2) What is the audience appeal for an interview like this? How does the opening of the clip emphasise this appeal?
This fulfills an entertainment appeal via the use of comedy at the opening of the clip. The subject uses London slang and risque humour which would emphasise this appeal as it resembles the humour of male London adolescents.
3) How is Plan B (the brand) represented in this text?
As a figure he is represented as someone with authenticity due to the casual feel of the interview and his lack of hesitation to use vulgar language. Nonetheless his work ethic is identified as admirable, which adds positive value to the brand image.
_______________________________
Jonathon Ross show
1) What is the history of the Jonathan Ross show? What channels has it appeared on? Why has Jonathan Ross been a controversial media figure in the past?
Comedy talk show consisting of adult humour, initially broadcast in 2011 and has so far aired 8 series' with a total of 88 episodes.
2) Identify the target audience for this interview (demographics/psychographics) and say why.
A target audience sexually balanced in the age range of 25-40, under the ABC1 demographic. This interview will be appealing to those in the succeeders and reformers psychographic groups as they are socially conscious and care about the issues Plan B discusses.
3) What is the audience appeal for a programme like the Jonathan Ross show?
The show provides entertainment in the form of adult humour and comedy from the host. The invitation of celebrities onto the show establishes a connection between the audience to be able to learn about the celebrity, which Plan B exploits to advocate his messages.
4) How is Plan B (the brand) represented in this text?
Plan B is portrayed as an icon, successful in his fields of creative professions as a filmmaker, singer, rapper and songwriter. Despite of his lack of education he is yet respected in the sense of his achievements being acknowledged and the credibility and approval provided to his statements. The interview overall brings Plan B to a positively represented brand image.
_______________________________
BBC Radio 1
BBCR1 isn't relatively popular in comparison to Kiss FM, for instance, and has acquired average listening figures of 53,202 in 2014. The evident justification of the decline in the audience for BBCR1 is because of the increased preference by modern audiences to listen to music streamed online through sites such as YouTube and SoundCloud.
2) Who is the target audience for BBC Radio 1?
Being a British radio station, the core audience will be British aged 15-40 of any demographic but most probably of a DE as they may not have access to the internet.
3) How does Plan B promote Ill Manors in this interview?
Plan B continuously refers to the film 'ill Manors' by speaking about particular scenes he was responsible shooting for as well as talking about his actors and production crew.
4) What representation of Plan B can we find in this interview?
Plan B is portrayed as a hardworking individual with a passion for creativity and the quality of his work. He seems to be aspiring too with mention about his future and his high hopes to achieve greater production standards.
Tuesday 3 February 2015
ill Manors (OST) Research
The ill Manors Official Soundtrack album is of the hip-hop, grime, soul genre and was released by Atlantic Records as well as published under the Warner Bros. label by British musician Plan B (Ben Drew) in 2012 to accompany his directorial debut film under the same name. The unsettling album was promoted by other artists such as Labrinth and Kano who had partaken in the production.
The ill Manors track was initially released as a single which soon was accompanied by a dynamic and socio-politically controversial music video featuring cuts from Drew's film and footage from the 2011 London riots. The track was successful in regards to peaking at #6 on the UK singles chart in April 2012. Overall reception of the ill Manors album was positive with mostly 4+/5 review scores and the album was shortlisted for the 2012 Mercury Prize, becoming the first soundtrack album to be nominated. ill Manors was also nominated for Brit Award - MasterCard British album of the Year Award.
Reception of the track included attention from MP Jamie Reed who described it as 'excellent', Tim Walker from The Independent stated it "an all-time great protest song", while David Smyth of the London Evening Standard praised Plan B's decision "to say something so bold." A contrasting opinion was advocated by Samuel Breen, also writer of The Independent, who described the song as "a cliché riddled attack on politics that feels calculated, impersonal, and disingenuous."
Music reviewers have described the album along the lines of being 'mesmerizing', 'astounding' and more particularly: 'a claustrophobic journey through Britain's sink-estates'. The lead single ill Manors also received mostly positive reviews from music critics and in October 2012 won the Q Award for best track.
Newspapers such as The Telegraph have relentlessly praised the production as revolutionary to UK hip-hop and describe it as 'the urgent poetry of the mean streets', a statement which is correct to a considerable degree because of the gritty context of the lyrics structured into each track of the album constructed together to narrate the stories of the 8 main characters pulled into the vicious cycle of London crime.
The ill Manors track was initially released as a single which soon was accompanied by a dynamic and socio-politically controversial music video featuring cuts from Drew's film and footage from the 2011 London riots. The track was successful in regards to peaking at #6 on the UK singles chart in April 2012. Overall reception of the ill Manors album was positive with mostly 4+/5 review scores and the album was shortlisted for the 2012 Mercury Prize, becoming the first soundtrack album to be nominated. ill Manors was also nominated for Brit Award - MasterCard British album of the Year Award.
Reception of the track included attention from MP Jamie Reed who described it as 'excellent', Tim Walker from The Independent stated it "an all-time great protest song", while David Smyth of the London Evening Standard praised Plan B's decision "to say something so bold." A contrasting opinion was advocated by Samuel Breen, also writer of The Independent, who described the song as "a cliché riddled attack on politics that feels calculated, impersonal, and disingenuous."
Music reviewers have described the album along the lines of being 'mesmerizing', 'astounding' and more particularly: 'a claustrophobic journey through Britain's sink-estates'. The lead single ill Manors also received mostly positive reviews from music critics and in October 2012 won the Q Award for best track.
Newspapers such as The Telegraph have relentlessly praised the production as revolutionary to UK hip-hop and describe it as 'the urgent poetry of the mean streets', a statement which is correct to a considerable degree because of the gritty context of the lyrics structured into each track of the album constructed together to narrate the stories of the 8 main characters pulled into the vicious cycle of London crime.
Monday 2 February 2015
MEST2 Tutorial - Halsey
Video
- All shot, fantastic!
- Editing started, early cut to view before half-term
Print
- Will work with current shots, currently editing and putting pages together
Research & Planning
- Brilliant
Sunday 1 February 2015
MEST1 Mock Exam - Learner Response
3) Media Forms
Identify the key narrative techniques used in the trailer. (12)
The exposition of the trailer begins with a range of close-ups including a shot of a basketball as well as a long-shot of a swimming pool arena. The settings differ between various sporting locations which establish the context of the media text to the audience by acting as visual signifiers. The sound is silent at the start of the video which marks the beginning to exhibiting the original equilibrium of an athlete's day. The calamity is interrupted as the lights at the swimming centre turn on, indicated by the diegetic sound effect of a switch, to highlight the glamorous sporting venue lit up with high-key lighting.
The non-diegetic soundtrack 'Harder Than You Think' by Public Enemy cues to relieve the suspense built up by the previous cinematic shots as the trailer continues to develop characterisation of the paralympians with the audience. A medium close-up shot shows a male figure silhouette in a wheelchair near what appears to be a changing room exhibited in low-key lighting using a backlight to show the figure, this develops suspense with the use of enigma codes as the figure's identity is questioned. A range of poses such as stretching are displayed as well as diving which act as action codes to support this unraveling theme of an athlete's day in the life. The camerawork used presents the athletes as individuals as well as collectives to demonstrate teamwork, this is shown dynamically with many low-angle close-ups to connote power and superiority in the characterisation process. The team of basketball players are exhibited in a low-angle longshot on the other hand as they all perform basketball maneuvers in their wheelchairs displayed as silhouettes.
The trailer continues with the montage of rapid cuts which are parallel to the upbeat background track which features lyrics such as 'generations' to create an impact of inspiration to emotionally connect with the audience in the equilibrium of the trailer's narrative. The non-diegetic music reaches a sudden halt which is the climatic point of the trailer and at this point: black and white footage of a war scene as well as descaled resolution footage of a pregnant woman is shown. This creates the story of a disruptive event occurring in the lives of the athletes as soldiers may develop disability as a consequence of war. This climatic point of the trailer is the disequilibrium and according to Propp's character types, each and every athlete is exhibited as a 'hero' as they are clearly regarded as 'superhumans'. After this interval is shown, it is silent until the diegetic sound of a basketball entering a net cues the montage to resume again with the upbeat soundtrack without the use of a sound bridge to suggest immediacy in the athlete's lives - the resolution and the renewed equilibrium is established.
Identify the key narrative techniques used in the trailer. (12)
The exposition of the trailer begins with a range of close-ups including a shot of a basketball as well as a long-shot of a swimming pool arena. The settings differ between various sporting locations which establish the context of the media text to the audience by acting as visual signifiers. The sound is silent at the start of the video which marks the beginning to exhibiting the original equilibrium of an athlete's day. The calamity is interrupted as the lights at the swimming centre turn on, indicated by the diegetic sound effect of a switch, to highlight the glamorous sporting venue lit up with high-key lighting.
The non-diegetic soundtrack 'Harder Than You Think' by Public Enemy cues to relieve the suspense built up by the previous cinematic shots as the trailer continues to develop characterisation of the paralympians with the audience. A medium close-up shot shows a male figure silhouette in a wheelchair near what appears to be a changing room exhibited in low-key lighting using a backlight to show the figure, this develops suspense with the use of enigma codes as the figure's identity is questioned. A range of poses such as stretching are displayed as well as diving which act as action codes to support this unraveling theme of an athlete's day in the life. The camerawork used presents the athletes as individuals as well as collectives to demonstrate teamwork, this is shown dynamically with many low-angle close-ups to connote power and superiority in the characterisation process. The team of basketball players are exhibited in a low-angle longshot on the other hand as they all perform basketball maneuvers in their wheelchairs displayed as silhouettes.
The trailer continues with the montage of rapid cuts which are parallel to the upbeat background track which features lyrics such as 'generations' to create an impact of inspiration to emotionally connect with the audience in the equilibrium of the trailer's narrative. The non-diegetic music reaches a sudden halt which is the climatic point of the trailer and at this point: black and white footage of a war scene as well as descaled resolution footage of a pregnant woman is shown. This creates the story of a disruptive event occurring in the lives of the athletes as soldiers may develop disability as a consequence of war. This climatic point of the trailer is the disequilibrium and according to Propp's character types, each and every athlete is exhibited as a 'hero' as they are clearly regarded as 'superhumans'. After this interval is shown, it is silent until the diegetic sound of a basketball entering a net cues the montage to resume again with the upbeat soundtrack without the use of a sound bridge to suggest immediacy in the athlete's lives - the resolution and the renewed equilibrium is established.
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