Friday 5 December 2014

Representation

1. This campaign video produced by 'No more page 3' highlights the idea that The Sun, a high-selling UK tabloid, reinforces the representation of objectifying women sexually with the mass display of women barely dressed and posing in a provocative manner. This is in contrary to men, who are otherwise represented for their careers and achievements as photos of them exhibit various emotions. The video also mentions that The Sun is 'a newspaper renowned for sport', however there is 'not one(...)single picture of a woman doing sport'. This further validates the overall 'snapshot of the media' representation of women as merely sexual objects. I personally believe such a representation of women to be a social defect in our ever-developing and growingly accepting world of abolishing prejudice and inequality. Such representations of women can influence audiences as suggested by the hypodermic needle and two-step flow model which identifies opinion leaders/the media such as The Sun to have potential to heavily influence audiences into believing in a particular idea. 

2. (H/W
'The video games brutalised women are used as background decoration in' - discusses the idea that women are used in video games only to fulfil the purpose of enhancing the ambience or 'background decoration' in the form of sex objects and victims of violence. 

'The Problem With 'The Casual Cruelty' Against Women in Video Games' - suggests that video-game producers and narrative directors merely include women into the overall production of the game in order to elicit shock and titillation within an audience. This means to argue that women do not contribute any significance to the storyline of video-games. 


'GTA 5 and 5 other video games banned from stores' - this news article second-handedly reinforces the criticism of video-game developers portraying women as victims of violence. Australian Target stores have refused to retail the newest GTA because of the influence such controversial games can inflict on an audience. 

'Why does sexism persist in the video games industry?' - the focus of this particular article is dedicated to the inequality of fictitious characters portrayed in video-games. Game producer Ubisoft has made the decision to eliminate female assassins from their best-selling Assassin's Creed franchise leading to controversy and criticism from feminist satirical comments such as:  '"#womenaretoohardtoanimate when you throw all your efforts into putting them in situations where their clothes are strategically ripped off" wrote @emilyrwanner.'. This comments on the complaint of video-games presenting women with the mere role of sexual temptation instead of the more protagonist role of an assassin.



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