1. What do YOU primarily use the media for: entertainment or information? (or something else?)
To accommodate media into my lifestyle I grant it a primarily informative purpose. This means that the TV shows, films and e-media I engage with fulfils my gratification (as proposed by Blumler and Katz) of surveillance in the form of enlightenment, if not education, discovery and information.
2. To what extent do you feel we are dependent on the media?
I feel that more impressionable audiences tend to be dependent on the media and hence emphasise the validity of the hypodermic needle theory. However dependency does rely on individual differences and can be influenced via opinion leaders as suggested by the two-step-flow model which gives audiences a more active decision on media consumption - thus dependence.
3. Has our dependence on the media changed over the last 10 years? If so, how?
As a society, the dependency theory of media has been developing into reality as it is often heard of the mass impact inflicted onto audiences (especially modern audiences) due to the messages conveyed via different forms of media. An example of this is demonstrated by the influence of e-media texts such as Twitter, as well as news suppliers such as The DailyMail Online. Such providers of information provoke particular views, opinions, beliefs on topics as well evoke certain feelings and emotions such as outrage or acceptance within audiences. Over the last 10 years, the accessibility of media has witnessed an 'explosion' as modern audiences are constantly consuming media by commuting on a daily basis as well as using a smartphone, tablet or another 'smart' device. Consequently, reliance is evident due to the high extent of exposure to the media. 
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