Consider how imaginative techniques are used by media products from your cross-media study to attract and maintain audiences. Support your answer with reference to a range of examples from three media platforms. [32 marks]
- E-media: TagLondon campaign, innovative, use of tech, social media
- Print: use of flyers and posters for music events, synergy w/ film
- Print: Posters, textual analysis of conventions, synergy, brand image, contextual relevance to film and Ben Drew image
- Print: GQ Magazine, fashion, different audience targeted
- Broadcast: music video, featuring stars, similarities/synergy w film and campaign overall
- E-media: social media engagement on twitter and facebook
AFIE
- Print: synergy w/film, arthouse styled film
- Distribution of film on all platforms (Bc, VOD, theatre)
- Print: MediaMagazine article
- E-media: publicity for upcoming release and distribution (@rookfilms n @mrwheatley)
Belle
- Print: two different poster styles, differing contexts of film, targeting separate audiences (historic romance/drama)
- Broadcast: trailer, historic/drama conventions
- E-media: interview w/ Amma Asante and Gugu Mbatha Raw (<3)
- E-media: reference by Oprah Winfrey
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