MEST1: June 2011 (Q2)

"Our enjoyment of media products is influenced by the platforms we use to access them." How far is this true of your cross-media study? 

It is irrefutable to acknowledge that developers and distributors of media products (particularly films) tailor the media platforms used to deliver content to the audiences with the intention of providing enjoyment. One of the films covered in this case study is Ill Manors, a 2012 low-budget social realist film by debut director/rapper/singer Plan B. This is alongside Skyfall(...)

Ill Manors 

Print 

- GQ Mag (targets fashion enthusiasts, aspirers psychographic profile, image conscious, plan b persona) 

- Posters/billboards (mass exposure, brand image gritty urban, strugglers, iconography, synergy) 

Broadcast 

- film genre and context 

- music video (political, urban, setting, synergy w/ Ill Manors brand 

E-media 

- sbtv niche audience (nonchalant, lowbrow, DE demographic) 

- music video (further insight into film and narrative, broadcast emedia) 

- TEDx lecture (reformers, resigned, explorers - background info to plan b brand and film, intellectual engagement) 

AFIE 

- Accessible on all platforms (simultaneous release, experience selection) 

- credited by MediaMagazine 

Skyfall 

- direct interaction Cocacola advert and activity 

Emedia - Adele (Twitter) (two step) 

Broadcast/emedia - Music video - Skyfall (Adele) 

Belle 

- Print: multiple interpretations to be drawn from differing designs 

- Broadcast: Film (social controversy and racial issues) 

- E-media: Amma Asante interview and Oprah Winfrey reference