CoolBrands® - Brand values

1. Choose five brands that you personally admire (from the list) and explain what you like about them.

The O2 is one of the brands I'd top on my list of admired 'CoolBrands'. This is because of personal reasons which include the image of their brand associated to the O2 centre as well as the O2 Millenium Dome, venues as such enhance the brand image significantly (similarly to the Staples Centre or Barclays Centre). The O2 also serves diligently in their ways of marketing their products and services through their well-designed advertisement campaigns.

Itsu, let us begin with their brand slogan: 'eat beautiful'. They pose sophistication and boast beauty in convicing the average metropolitan businessmen/women to consider 'Itsu' an alternative investment to eat healthier than grabbing another Tesco meal deal. 

Virgin Atlantic continue to present themselves with the pride of being a travel 'superbrand' via a spectacular PR and marketing team. I personally appreciate how they promote their services.

Green & Black’s Organic is another brand from the list worthy of admiration because I personally believe that their brand image poses a more appealing exhibition of something considered unhealthy - chocolate. Nevertheless they do brag about their organic and relatively nutritional chocolate which is something worth appreciating in an average convenience store besides the grotesque appearance of rival brands such as Mars or Snickers etc.

GYMBOX is an admirable brand in terms of their methods of combining trends and culture with healthy living. They advertise their facilities and services effectively and appeal well to their target market of Londoners. 

2. For each of those five brands, write a sentence/paragraph summing up their brand values. Remember: brand values are the words or qualities that the brand would like to be associated with.

O2 promotes community and social interaction, family values, durability and longevity - brand values which support them as a company based primarily on telephone communication.

Itsu promotes desirability for the self and others, as a company which is based on healthy eating.

Virgin Atlantic promotes opportunity and access to success as a travel company which congratulates themselves on the provision of discovery of new places for people.

Green & Black's organic promotes social responsibility as a company which is imminent on preserving nature and using natural ingredients in their products as well as being a FairTrade company.

GYMBOX promotes brand values of desirability for the self and others as they advertise self-enhancement via fitness and use of their facilities to improve lifestyles.

3. Lastly, explain why you think those five brands made the list of the coolest brands in Britain. What is cool about them?

I think that these five brands are eligible contenders of being named within the top coolest brands in Britain because they successfully appeal to what is considered to be 'cool' in today's day and age. People want to feel as if they are investing their disposable income into something (product or service) which will enhance them or make them feel better about themselves as people in their society. Social status is something which is established from purchasing certain products and these brands successfully manipulate this in order to place themselves in a position where their products can imply social supremacy.