E4
Channel history
Began broadcasting on
January 18, 2001, retransmitting American series such as Friends, Smallville
and The Cleveland Show as well as previously emitted British series from
Channel 4 including Shameless and Hollyoaks. E4 receive kudos for their quality
of production however the content generates controversy due to the
reinforcement of negative stereotypes of particularly lower-class young adults
in urban London areas such as Hackney. E4 is primarily known for comedies and
dramas making them an entertainment destination for a cutting edge young
audience.
Notable successes
Own production by E4
includes teen drama Skins, The Inbetweeners student sitcom or drama series
Misfits. Other shows such as Made in Chelsea have received successful reception
and gained a mass audience. E4 also won channel of the year at The Broadcast
Awards in Feb 2011. The programmes aired have been praised for the originality
and successful attempt at appealing to their target audience for effectively
empathising by recreating storylines relevant to modern culture. This
encourages the idea for my television show to incorporate themes and ideas
recognisable and relevant to younger audiences of today and effectively fulfil the
intention to entertain.
Target audience
E4 is recognisable
as the top converting channel for Adults 16-34, Women 16-34 and ABC1 16-34s. On top of this it has a young and upmarket viewing
profile, with:
·
52% of viewers 16-34
(Vs 23% Total Commercial TV)
·
43% ABC1 (Vs 38%
Total Com)
·
61% female (Vs 54%
Total Com TV).
The target audience is known to be predominantly young and upmarket as
well as sociable, outgoing as well as being heavily concerned with image and
reputation. This associates them with the mainstreamer psychographic profile as
they are likely to conform to trends in order to look good additionally to
their concern for clothing and fashion also relating them to the aspirer
psychographic profile.
BBC Three
BBC Three
Channel history
Began broadcasting on
February 9, 2003. The majority of the original content covers genres from
comedy, current affairs, drama and animation. October 2004 introduced the
successful Little Britain which progressed to the more analog channels BBC One
and Two. BBC has proposed closure of airing the channel on television causing
much debate over whether the channel aimed at young people should be entirely
available online as of 2015.
Notable successes
The station has
delivered successful series like EastEnders , Little Britain or Torchwood , a
spin -off Doctor Who and Two Pints Of Larger And A Packet Of Crisps . In October 2006 ,
the Torchwood series, which was the first program of science fiction created by
the chain, managed to reach 2 million viewers, beating the previous record .
Target audience
BBC Three has been
disciplined about focusing on the young - its core being 16-34 year-olds:
people who are young in spirit and mind-set. BBC Three content is modern,
distinctive and relevant - though not exclusively - to the core 16-34 year old
target audience. The tone of the channel
is warm, personal and surprising with real take-out value
The motto of the channel involves to not fear trying
new things which ties in with a sense of revolution and social acceptance which
would be appreciated by young adults who employ the psychographic profile of an
explorer. Reformers would also find purpose from watching BBC Three shows as
they intend to entertain as well as raise awareness and promote learning and
enlightenment of modern culture. 
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