MEST2 Print Brief

AQA MEST2 brief

Research 

Doctor Who - BBC Publications

The title of publication is self-explanatory with the purpose of establishing recognition by the loyal viewers of the TV show Doctor Who. The slogan is located above the title, besides the BBC logo, containing the phrase "CELEBRATING 50 YEARS" to advocate the establishment of the TV show to reinforce the appeal to their loyal audience. The central image consists of three characters from the BBC series, all of which are directly looking at the camera to emphasise the expressed serious emotion which is relevant to the text surrounding which consists of words further connoting the seriousness such as "haunt", as well as the flash line: "THE DAY OF THE DOCTOR!" which has alliteration to make it more engaging. The magazine also harbours an offer to compete to win free "Blu-rays, DVDs, books and CDs!" as well as a free 116-page souvenir issue of Doctor Who magazine. The colour scheme is equipped with mainly darker colours to complement the dark, mysterious feel of the TV show. The name checks of the magazine present the stars of the show: 'Matt Smith & David Tenant', names which are popular, recognised and have a loyal fanbase, thus granting the name-checks with engagement value for the target audience. The overall language is simple and concise, displayed with bold sans serif font families to clearly advocate the short messages to be conveyed. The barcode, date and price is minuscule in comparison to the rest of the magazine as it should be because these features may be hindrances to the design of the magazine front cover. The 'real' target audience for this magazine is evidently enthusiasts of the Doctor Who series, most probably primarily male in the age bracket of 6-13 years.

Front covers of magazines appealing to a similar target audience as E4:




Souvenir magazine example:












Photoshoot

• The front cover of the magazine will display one of the characters out of the four-person main cast.
•  A double-page spread will consist of one main long-shot photo of the four characters, each posing differently and dressed in clothing according to their designated characteristics. 
• The spread may also have individual close-up shots of the cast to complement character profiles for each person. 
• Prototypes (concept):